OUR STORY

Meet Sam Garcha: A Self-Made Entrepreneur

Sam Garcha is the visionary behind Barfia, a brand that has redefined the world of Indian sweets. Starting as a self-made entrepreneur, Sam built her business from scratch, managing everything from branding and marketing to product development. Her story is one of passion, dedication, and the relentless pursuit of excellence.

At just 16, Sam's love for cooking was already evident. She spent her time experimenting with unique cake and dessert recipes, often enlisting her mother to gather ingredients during weekly shopping trips. From creating towering five-foot gold wedding cakes to crafting delicate, personalised wedding treats, Sam’s eye for detail and innovation in flavor became her signature. Word spread, and soon, Sam was the go-to creator for stunning, delicious desserts at local events.

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The Birth of Barfia

A decade later, Sam’s growing reputation for her culinary creations caught international attention. A high-end wedding request for Indian sweets led Sam to invent her now-iconic deep red velvety ladoo topped with golden almond chips. The client, initially skeptical—who had ever seen a red ladoo?—was soon convinced by Sam’s creativity and reputation. The result? A massive success that opened the floodgates to international demand. This pivotal moment marked the birth of Barfia, blending tradition with a modern twist.

Barfia Today: A Global Phenomenon

What started as local success has blossomed into a global sensation. Today, Barfia has 12 thriving stores across the UK and has expanded into the USA. Our customers rave about the unique flavours, stunning designs, and the complete Barfia experience that keeps them coming back for more.

Driven by Sam’s unwavering passion, Barfia continues to innovate.

We’ve expanded our range to include Barfia Traditional, a nod to timeless classics, and a selection of savory treats to complement our signature sweets.Join the Barfia Experience Barfia’s story is a testament to creativity, hard work, and the belief that no idea is too bold.

We invite you to experience our world of unforgettable flavours, inspired designs and Sam’s passion for pushing the boundaries of tradition.

Discover what makes Barfia so special—where every sweet tells a story.

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