Barfia’s New Logo?

Barfia’s New Logo?

For those eagle-eyed and curious followers who are wondering why and how exactly our logo has changed, we’d love to tell you the story behind it!


First, the ‘how’. The colour of the Barfia crown and text is now consistent, and more vibrant. However, the most significant change is the addition of ‘ESTd’ and ‘2013’


The ‘London’ label underneath Barfia in our logo is a key part of our history. London is where Barfia was first established and it’s key to where we still derive many of our recipe inspirations.



Our now 'old' logo

                     Our now ‘old’ logo


However, as we’ve grown across the UK it has caused some confusion:


Is Barfia just in London?


Shouldn’t the branch in Wolves be called ‘Barfia Wolverhampton’?


Should we have a different logo for each and every store?


The list goes on…..


We discussed and designed several new logos and then finally settled on one that just felt right and really represented our brand:


Barfia Logo HQ
The ‘ESTd London 2013’ tells customers exactly where we come from, even though that may not be the store that they’re currently in.


And there’s symbolic depth to the 2013. When a company adds their established date to their logo, the date’s typically before 2000.


So why did we do it?


First off – we’re different. We don’t do what everyone else does and that uniqueness follows through in our products and the experiences we provide for our customers.


In addition, Barfia sweets are a fusion of traditional eastern and more modern western flavours. 2013 is the first time any company combined the two to create a modern range of mithai (Indian sweets).


Barfia is here to stay but the pivotal year of 2013 and our London origins will always be a key part of our future.


What do you think of the change? Feel free to leave a comment below.


And to keep up to date with the latest at Barfia, please join our email list (sidebar & footer opt-ins) and stay tuned on social media.


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Comments (9)

  • Sukhy Sandhu Reply

    Change makes sense and it’s good to be unique and different, we love it xx

    February 15, 2017 at 3:30 pm
    • Sandip Sekhon Reply

      Thank you Sukhy and for your comment x

      February 16, 2017 at 6:49 pm
  • Sonia Gill Reply

    I love the new logo and the fact that you care enough for your consumers to explain the subtle yet pivotal changes made. Well done team Barfia, the logo is a great reflection of the amazing barfi you guys produce, regal and classy.

    February 15, 2017 at 5:48 pm
    • Sandip Sekhon Reply

      Thanks Sonia – comments like yours keep us motivated as ever!

      February 16, 2017 at 6:49 pm
  • Nita Reply

    Everyone at our event loved your Barifias… touch of Class …

    February 16, 2017 at 6:42 pm
    • Sandip Sekhon Reply

      Brilliant! Happy to hear that Nita and thanks for letting us know! 🙂

      February 16, 2017 at 6:50 pm
  • Nita Reply

    Loved every flavour…..
    People at at our event commented on the touch of it adds to the tabel settings…

    February 16, 2017 at 6:44 pm
  • Adeba Reply

    I ordered from Barfia about two weeks ago. I made an online order of 50£ and somewhat felt uneasy, as I hadn’t tasted the mithai from this place and I was placing an order which would end up being gifts for my loved ones. Well, I definitely made the right decision. Very high praise for Barfia. It was loved by my parents (Mother’s Day gift for my mom), grandparents (Mother’s Day gift for my nan), aunt and her family (Congratulations gift on the marriage of her son). I will definitely be placing an order again very soon, and will also be recommending to family and friends. Keep up the super work! A very happy customer.

    April 6, 2017 at 4:14 pm
    • Sandip Sekhon Reply

      Hi Adeba, thanks so much for the amazing comment – we all really appreciate it. So glad the family liked it and we look forward to serving you again soon 🙂

      April 7, 2017 at 6:47 pm

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